The Toy Man® News & Reviews
About The Toy Man® Seal of Approval
"While we have our awards which are so widely recognized across the globe, yet the very foundation of our evaluation system is built upon "The Toy Man® Seal of Approval."
This page has been designed to serve as an informative source of details about "The Toy Man® Seal of Approval" to assist our readers in understanding its full purpose, functionality, and how to benefit from its use.
The Conception of The Toy Man® Seal of Approval
The emblem was designed to give recognition to products which met the strict evaluation standards of The Toy Man® News & Reviews.
At the time of the International Parenting Institute™ beginning as a functional organization, there were no real awards programs existing. The idea of something to provide added-value to a product's branding was a common topic in the toy and game industries.
The founding members of the International Parenting Institute™ became active in the research and development of an emblem that could potentially deliver that "added-value" to a product from a source independent of the product manufacturer. The end result was the creation of The Toy Man® Seal of Approval you see above-left.
The Big Shift
The Toy Man® Seal of Approval Gets A Facelift
The Toy Man® Seal of Approval proved to be a valuable asset for many over the years. It was successful in giving recognition to the elite group of products, (and eventually services as well), that met the strict evaluation standards of The Toy Man® News & Reviews. Little did we know that soon a major change, a productive change to The Toy Man® Seal of Approval was soon to occur.
The short version of this story is that a certain "party" contacted the International Parenting Institute™ office with notification that the image currently being used had to change. On 1 June, 2007, an entirely new and more professional version of The Toy Man® Seal of Approval was put into use and the original was retired.
The image you now see on the top of the screen and at left is the new version of The Toy Man® Seal of Approval which was adopted.
* Due to a legal agreement terms and conditions we are unable to share the details of who and why.
The Added Value Gained From The Toy Man® Seal of Approval
If you are product developer in today's economy, you are already aware that things are changing. Consumers are becoming more aware about awards on products and performing due diligence to learn more about their value.
Since 1971"The Toy Man® Seal of Approval" has served as an emblem and standard of trust. It represents an affirmation of quality and functionality in a product or service that has earned the right to bare "The Toy Man® Seal of Approval".
Whether consumer, corporate buyer, or retailer, when they see this Seal, they know it is a product that has met the strict evaluation standards for which The Toy Man® News & Reviews is so well known across the globe.
Retailers, Buyers and Resellers
The Added Edge You Are Looking For
If you are a retailer, corporate buyers or reseller, you know the challenge you have to face in making informed decisions in your buying habits to ensure a maximum ROI. Unlike the usual awards that are so common today, "The Toy Man® Seal of Approval” and associated awards give you that added edge you are looking for.
100% transparency in product submission and evaluation from start to finish is just the start. Combine that with the most lengthy and in-depth evaluations in the industry and you have the assurance of a higher percentage of probability in sales.
Awards programs have their own unique value yet are increasingly common. “The Toy Man® Seal of Approval" and associated awards represent the high bar in accuracy and respected International standards of recognition. Products with this Seal do more than simply exist...they exist with strong purpose and contribution to the betterment of others. They have the recognition for added-value you are looking for in a product.
Consumers are at the mercy of the media product pitch frenzy and find it challenging many times to make wise decisions in buying products. This is where for consumers across the globe, not just the US, "The Toy Man® Seal of Approval" is serving to help them be more confident in their buying decisions.
No matter where you are in the globe, "The Toy ManĀ® Seal of Approval" is rapidly gaining recognition by buyers as a trustworthy emblem of quality assurance in a product, much as the "Good Housekeeping Seal of Approval®
When a consumer reads one of our lenghty and in-depth evaluation report summaries, ERS, they gain perspective on a product from our in-house staff, independent credentialed professionals with their specialty associated with the type of product in the ERS, and best of all, the perception of a product from the consumers perspective.
Combine "The Toy ManĀ® Seal of Approval" with the ERS for each featured product and you have an exclusive source of information on products that is exclusive to The Toy Man® News & Reviews. This results in confident and informed buying habits for consumers like never before imagined.
There is one inarguable fact that speaks for itself. "The Toy Man® Seal of Approval" was first established in 1971, long before any of the most highly recognized awards programs in the industry. Many of those awards programs elected to adopt use of the term "Seal of Approval" as an award in their awards program.
"The Toy Man® Seal of Approval" in essence can be seen as having established a standard that inspired others to follow with their own unique approach to product recognition.
The Toy Man® News & Reviews
About The Toy Man® Awards
While "The Toy Man® Seal of Approval" has its great value, "The Toy Man® Awards" each have their own unique value and contribution to product branding and marketability. We invite you to learn more about "The Toy Man® Awards", their importance and how they can be of benefit to you.